Cirrus Research plc embarks on new North American Ventures

World-leading noise measurement experts, Cirrus Research plc, are pleased to announce a new and exciting chapter in their North American operation. Focussing on the United States of America, the British firm is today announcing a new approach to distributing its highly sought-after acoustic measurement instruments. This will see the North American market become one of the focuses for its global expansion programme, which has already seen the successful launch of Cirrus Research GmbH in Germany as recently as March 2021. In addition, significant investments have been made in its French business, Cirrus Research France S.A.S.

The news follows months of planning behind the scenes. It comes after a long and successful relationship with Alabama-based Occupational Health Dynamics (OHD). This partnership has helped numerous businesses across the United States protect people and the environment from the risks of excessive noise exposure.

Sales and Marketing Director, Martin Ellison, said: “Cirrus Research is continuing to go from strength to strength. Despite the challenges posed in the last year by Brexit and the pandemic, we have seen sales, both domestically in the UK and across our global marketplaces, continue to grow. During the last 12 months, we have successfully launched three new products and opened a new independent business in Germany to serve as our base of operations in continental Europe.

“We are riding a steady wave of success, which we only see as continuing with the same momentum we have enjoyed over the last three years. Based on this, we have decided to change our approach to the United States market, as we see this as the next natural step in our global expansion plan.

“We are, of course, incredibly grateful to everyone at OHD for the part they have played in our North American journey up to this point and wish them every success for the future”.

The exact details surrounding Cirrus Research’s next steps into the American market will be revealed at a later date. The business is reaffirming that there will be no disruption in the supply of product into the United States while this transition takes place.

Anyone who has further questions about what this announcement means for them and their business, the Cirrus Research team can be contacted using the details found on their website: www.cirrusresearch.com.

Clarke Roberts

Senior Marketing Executive at Cirrus Research plc
Clarke is a Senior Marketing Executive and is responsible for helping people to find Cirrus Research's innovative noise measurement solutions by using all aspects of the marketing mix.

He particularly enjoys writing content about product applications, including noise nuisance, occupational noise and environmental noise pollution.

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