[Press Release] Cirrus Research shortlisted as Campaign of the Year finalist in national awards

Noise Changes Lives Campaign - SHE Excellence Award Nomination

Noise monitoring specialists Cirrus Research have been shortlisted in this year’s national Safety & Health Awards for Campaign of the Year.

The recognition comes for the 2017 Cirrus’ “Noise Changes Lives” campaign, borne out the company’s long history in the Noise at Work sector where NIHL (Noise Induced Hearing Loss) is a growing and recognised threat to workers’ health.

Over the years the issue has been put back in the spotlight as personal injury lawyers recognised a rich seam of possible claimants who had historically suffered NIHL in industries that were slow to catch on to H&S risks associated with noise.

The Cirrus’ marketing team decided to take a much more personal approach to the issue and targeted at what hearing loss actually means to an individual. This sideward look was also strengthened by recent national stories featuring celebrities who had suffered NIHL due to their jobs as singers and actors – for example DJ Jo Whiley who now suffers from tinnitus after decades of reviewing live bands, and AC/DC lead singer Brian Johnson who had to retire from live performing due to NIHL.

Marketing Manager James Tingay explained: “We wanted to get rid of the blasé attitude to NIHL and for that we need to build of campaign around a hard-hitting image and message that no one would expect to see in a very traditional H&S media sector. The awareness message needed to resonate to the audience both on and off line and so the imagery needed to be impactful.”

“The “Noise Changes Lives” strapline and powerful image was chosen and coupled with examples of what an individual could be missing out on if they were a victim of NIHL:

“Imagine never been able to hear….

your child’s voice….

the start of Christmas….

Waves on a beach…..

the sound of bacon frying on a Sunday morning….”

James added: “We wanted to help people understand the impact that NIHL can have on a very personal level and relate to Cirrus Research in the same way. We knew it could be controversial using the gun imagery at such a sensitive time but to us it was the only one that would really make people sit up and take notice – it worked.”

The campaign also enjoyed a strong thread on social media using the “#NoiseChangesLives and strapline.

Cirrus Research is in a strong Campaign category this year, up against other finalists such as Jaguar and Brunel University London.

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